CHARLES & KEITH unveiled its Spring 2020 collection with a fun and memorable party in conjunction with the holiday season at the GMBB Mall in Kuala Lumpur. Themed Athleisure, the venue was transformed into a bright and colourful playscape to showcase the upcoming collection featuring the edgy new collection that embraces the great outdoors and celebrates the return of colour.
Guests were transported to an intsa-worhty basketball court flanked with new products from the brand’s Spring 2020 Collection that will be arriving in the market from January 2020 onwards.
CHARLES & KEITH’s Spring 2020 Collection is inspired by Sculptural Art, Futuristic Athleisure, and Elegant Symmetry. From statement-making mesh to eye-catching colour blocks, the bold and visually arresting collection is designed for stylish women who loves fashion for its ever-changing nature. In part bright and playful, this diverse collection also offers elegant, soft-hued pieces that reflect the timeless and earthy aspects of spring. Stand-out designs to look out for include a red see- through double top handle bag, multi-coloured micro-suede sneakers, two-tone grosgrain rope heels, an embossed drawstring pouch and jacquard knotted mules.
The night was filled with fun and engaging activities as multiple game stations were set up encouraging guests to participate and win exclusive CHARLES & KEITH merchandise at the end of the evening. Among the celebrities who graced the event was actress, model and host Amelia Henderson, girl group DEFAM Azira Shafinaz and Sophia Liana, singer Ernie Zakri and Jeryl Lee, actress Eyka Farhana and Nabila Razali. Fashion influencers who also present on that evening were Jane Chuck, Venice Min, LizzChloe, siblings Christinna and Jestinna Kuan and Shikin Gomez to name a few.