Meet the local style pioneers of Reebok Classic’s Spring/Summer 2018 campaign, ‘Always Classic’, Malaysian Actress Nabila Huda, Asia’s Next Top Model Shikin Gomez, Ms Universe Malaysia 2016 – Kiran Jassal and Top Fashion & Lifestyle Influencer Lucas Lau; and for the second phase, Radio DJ Prem Shanker.
These four pioneers each wear a Reebok Classic silhouette (the Freestyle Hi, Classic Leather, Club C and Workout Plus) that mirrors their unique character and physically represents what the style stands for at its core, to share and create a compelling story that truly reflects what it means to be defined as a Classic while empowering individualism and encouraging creativity.
Reebok Classic Spring/Summer 2018 ‘Always Classic’ campaign celebrates the brand’s most disruptive and authentic style pioneers, challenging them to step up to the global stage to define what ‘Always Classic’ means to them. The campaign unites Reebok Classic’s iconic silhouettes by capturing some of today’s most unconventional creative visionaries – including Pop superstar Ariana Grande, international supermodel and style icon Gigi Hadid, hip-hop duo Rae Sremmurd, model Sharina Gutierrez, style icon Teyana Taylor, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany and K-pop sensation Somi – all in their element.
Defying the status quo, the ‘Always Classic’ campaign challenges people across the globe, to show what it means to be a Classic on their own terms. It’s a call-to-action for people to embrace their individuality and live up to their full potential as a fierce / pioneering / unstoppable / fearless style leader.
Born in the 80s, Reebok Classic’s Franchise Four sneakers each have their own unique heritage, personality and attitude.
The Always Classic campaign will launch throughout of the month in January & February 2018, stay tuned at Reebok.com/Classic for further information and to find out who the next Always Classic creative will be.
Watch these daring style pioneers describe what it ”What it Means to Be Classic” here: