In an intimate and inspiring reveal, OMEGA has launched its inaugural 30 mm Aqua Terra, the centrepiece of the brand’s latest “My Little Secret” campaign featuring six influential women. Deepening its legacy of elegance infused with innovation, the new collection offers 12 distinctive references crafted in stainless steel, two-tone combinations, and luxurious 18K Moonshine™ Gold and Sedna™ Gold—each paired with vivid dial colours and delicate metallic lacework.
Stainless Steel
Two-tone
18K Moonshine™
Sedna™ Gold
Internally reimagined, the models are powered by OMEGA’s bespoke calibres: the Master Chronometer Calibre 8750 drives the stainless steel and two-tone variants, while the 18K Sedna™ Gold models house the Calibre 8751. Both movements are meticulously engineered to suit the refined 30 mm case size—embodying the brand’s dedication to excellence in compact form. “Hidden within yet defining the watch’s essence,” said OMEGA President & CEO Raynald Aeschlimann, underscoring the mechanical sophistication behind each piece.
The accompanying campaign tells a poetic story of time and connection, portraying the symbolic passing of the watch among six ambassadors—Ashley Graham, Danielle Marsh, Tems, Marisa Abela, Ariana DeBose, and Sunday Rose Kidman Urban. Each is captured in a striking visual narrative that reflects her individuality, style, and the allure of a secret too beautiful to keep. A rhythmic film and bold portraits bring the campaign to life, merging personal expression with shared elegance.
On 18 June, OMEGA celebrated the unveiling of the Aqua Terra 30 mm collection at the breathtaking Shogunzuka Seiryuden, set high in the mountains above Kyoto. Against the serene backdrop of Japan’s cultural capital, the exclusive event brought together five of the six “My Little Secret” campaign ambassadors—Ashley Graham, Danielle Marsh, Tems, Ariana DeBose, and Marisa Abela—each embodying the confidence and timeless sophistication at the heart of the collection. The star-studded gathering also welcomed notable international talents, including Friends of the Brand Karla Souza and Aislinn Derbez from Mexico, Japan’s Yuriko Yoshitaka, as well as celebrated actresses Scha Al-Yahya (Malaysia), Orm Kornnaphat (Thailand), Maria Pedraza (Spain), Yara Shahidi (USA), Italian TV host Melissa Satta, and German content creator Lena Mantler.
The OMEGA Aqua Terra 30 mm collection will be available globally from July 2025 at OMEGA boutiques and authorised retailers. Prices start at approximately MYR30,000 for stainless steel models, with premium options available in gold and diamond-set variations.
Read also: Aaron Taylor-Johnson Joins OMEGA as Global Brand Ambassador
