NEW ERA Celebrates 70 Years of the Iconic 59FIFTY Cap with Limited Editions 

This year, American headwear giant NEW ERA is celebrating the 70th anniversary of their legendary 59FIFTY baseball cap! The iconic 59FIFTY cap, known for its structured crown and flat visor, has been a major player in fashion history. To mark this special occasion, NEW ERA is releasing two new collections to celebrate its legacy:

NEW ERA Exclusive Collection

This collection features premium takes on the classic 59FIFTY, including a sleek black wool version and a navy low-profile option.

NEW ERA Styles Collection

Look out for limited-edition designs featuring the NEW ERA logo and a special 70th-anniversary patch. These unisex styles are perfect for adding a touch of street-wear flair to any outfit.

NEW ERA is also introducing their mascot, FFALO, to the world outside of Korea for the first time! This adorable character, inspired by NEW ERA’s hometown of Buffalo, New York, has already collaborated with major brands like BTS and MLB. A special edition FFALO figurine will be available exclusively at the NEW ERA store in The Starhill, Kuala Lumpur, so be sure to snag yours before they’re gone!

Visit the New Era flagship store at The Starhill Gallery or other New Era stores in major malls to check out the anniversary collections and celebrate 70 years of the iconic 59FIFTY® cap!
Read also: New Era’s Flagship Store Opens at The Starhill Kuala Lumpur