New Era, the streetwear brand renowned for its iconic headwear and apparel, has expanded its retail presence in Kuala Lumpur with a new flagship store at The Starhill. Featuring a contemporary colour palette of cool grey and blue with stainless steel shelving, the new store showcases an unparalleled blend of design, exclusivity and innovation, furthering the brand’s legacy of shaping contemporary fashion.
What differentiates this flagship store from the 21 stores nationwide is that its products are organised by collection along designated walls and displayed at eye level for easier and more convenient browsing. The store also introduces cutting-edge LED displays, offering customers an elevated and immersive shopping experience that reflects the brand’s dedication to innovation and forward-thinking retail solutions.
Beyond the extensive range of headwear, apparel, and accessories, the flagship store will also be the only store in Malaysia to carry exclusive collections and collaboration products such as October’s Very Own, Disney, Warner Bros., and the Fear of God visor collection.
At the opening of the store, guests were given a preview of the collections to be sold in-store, with a fashion show featuring men’s, women’s, and children’s apparel and accessories. Local musicians, SonaOne, Asyraf Nasir, and SYA — who is the first Malaysian female artist to collaborate with New Era for their global ‘Fit For Glory’ campaign with her song “Glory” — performed to a crowd of members of the media, local celebrities, and fans.
With its exclusive collections, cutting-edge LED displays, and immersive shopping experience, the New Era flagship store at The Starhill is sure to be a new destination for shoppers looking for the latest and greatest in streetwear fashion.
Store location: Level UG36, The Starhill, Jalan Bukit Bintang, 55100 Kuala Lumpur.