Marc Jacobs is bringing back the art of happiness — literally.
For Fall 2025, the American fashion house unveils JOY, a season-long celebration that redefines what it means to dress with feeling. The campaign, which recently debuted in Malaysia through an exclusive preview event attended by local celebrities, KOLs, and media friends, is more than just a collection — it’s a creative manifesto about individuality, color, and play.
At its heart, JOY merges fashion with art, experience, and storytelling. Drawing from Marc Jacobs’ own creative philosophy, this season invites us to find delight in self-expression, to experiment, and to wear our mood like a masterpiece.
A Celebration in Every Stitch
The Fall 2025 collection opens the season with luxurious suedes, statement footwear, sculptural handbags, and ready-to-wear that embodies both uptown polish and downtown edge.
Front and center is The Cristina, a new handbag silhouette that blends modern elegance with everyday versatility — featuring classic lines with an architectural twist.
Meanwhile, the 72 Spring Sneaker brings vintage sports nostalgia into the now, pairing feminine flair with casual cool.
Where Art Meets Fashion — The Capsule Collaboration
September marks a highlight of the JOY campaign with a limited-edition capsule collection co-created with three powerhouse artists — David Shrigley, Derrick Adams, and Hattie Stewart.
Each artist infuses their distinct visual language into wearable art:
Shrigley’s dry humor turns wit into wardrobe.
Adams celebrates color, rhythm, and energy through bold geometry.
Stewart brings her pop-surrealist dreamscapes of flowers and faces to life in technicolor.
It’s a collection that feels like walking through a gallery — alive, expressive, and irrepressibly joyful.
Extending its creative universe, Marc Jacobs joins hands with like-minded brands for artistic reinterpretations that stretch beyond clothing. Converse sneakers, Gibson Les Paul™ guitars, Brompton bikes, Crayola creative tools, and even Barbie dolls dressed in miniaturized Marc Jacobs looks — every item becomes a joyful tribute to creativity without limits.
The Fall 2025 and capsule will drop this September at select Marc Jacobs boutiques worldwide, online, and through gallery-inspired pop-ups in New York, London, Paris, and Tokyo — each designed to immerse visitors in a world of color, imagination, and yes, pure JOY.
@pamper.my Pageant queen turned fashion muse✨ MissUniverseMalaysia2024, Sandra Lim slays @marcjacobs Fall 2025. #marcjacobsmalaysia #marcjacobs #marcjacobsbag #sandralim
Read also: Melissa x Marc Jacobs Drop Their Second Capsule Collection
