Longchamp SS24 Embraces Youthful Vibes in Style

Spring is in the air, and Longchamp is bringing the good vibes with their infectious Spring-Summer 2024 campaign, “Longchamp University.” Forget stuffy classrooms – this campaign is all about capturing the youthful energy, creativity, and carefree spirit of student life.

Imagine strolling through the Parisian streets with a group of your closest friends, the sun warming your face and laughter bubbling up. That’s the feeling Longchamp perfectly bottles in this campaign, shot by the renowned photographer Elaine Constantine. Constantine’s signature light-filled and dynamic style brings the collection to life, bursting with the same zest for life (“joie de vivre” as the French say) that you want to bring into the new season.

Think bold colours, playful patterns, and effortlessly cool silhouettes that move with you. Whether you’re exploring a new city or just soaking up the sunshine in your own neighbourhood, Longchamp’s SS24 collection is all about feeling confident and expressing your unique style.

The campaign takes place at the historic Lycée Henri IV in Paris, adding a touch of Parisian chic to the youthful vibe. Plus, with global K-Pop star Kim Se-Jeong as part of the campaign, you know this collection is going to be a hit.

So ditch the textbooks and homework (for now!), and channel your inner campus cool with Longchamp’s SS24 collection. It’s the perfect way to embrace the carefree spirit of spring and summer, and create some unforgettable memories along the way.

Join the movement and share your #LongchampSS24 and #LongchampUniversity style on social media!

Read also: Longchamp Unveils Malaysia’s Largest Boutique at The Exchange TRX with the Presence of Kim Se-Jeong