Shopee’s 2024 Fashion Show ‘Raya Stail Kita’ Celebrating Malaysia’s Cultural Heritage

Shopee, the renowned e-commerce platform in Southeast Asia and Taiwan, recently unveiled its highly anticipated #ShopeeRaiLokal Raya Stail Kita fashion show. Held on Shopee Live, this event aims to inspire Malaysians to embrace local fashion trends and support homegrown sellers. Themed ‘Tarakucha Retro’, the show pays homage to Malaysia’s golden age of culture, drawing inspiration from iconic figures like P. Ramlee and Saloma.

The runway spectacle, unlike traditional fashion shows, emphasizes inclusivity and diversity by showcasing how different garments can be styled from various brands to cater to the entire family. Collaborating with long-term sellers, celebrities, and influencers, Shopee presents three key trends for Raya 2024: kek lapis, burnt orange, and nostalgia with a modern twist.

The event features ten Shopee Muslim fashion sellers and receives sponsorship from renowned brands like Habib Jewels, Y.O.U, Simply Siti, and Silky Girl, among others. Body-positive model Hikma Al Hassan headlines the show, showcasing inclusive and affordable looks curated based on Malaysians’ online shopping preferences.

Expert styling advice from industry veterans like Kiffy Razak and Dato’ Jovian Mandagie ensures that viewers can interpret the trends in a way that reflects their personal style while respecting cherished traditions. Additionally, insights from Shopee Celebrity Squad members provide valuable tips for creating classic yet stylish Raya outfits.

To enhance the shopping experience, Shopee introduces its Change of Mind 15-Days Free Returns feature, ensuring worry-free purchases for customers. With this initiative, shoppers can shop confidently and return products for a full refund within the 15-Day Shopee Guarantee period.

Embrace the spirit of Raya with Shopee and explore the Raya Stail Kita microsite for the latest trends and fashion inspirations. Visit the Raya Stail Kita microsite at and the Ramadan Bersama Shopee campaign microsite at for more information.

Read also: HABIB Celebrates Raya 2024 with with Heritage and Familial Bonds Through Anyaman-Inspired Collections