LILANZ celebrated the grand opening of its first international flagship store at SkyAvenue, Resorts World Genting, with a series of stylish events that underscored the brand’s commitment to redefining business casual for the modern man.
The day commenced with an exclusive luncheon at Park Avenue, where guests were treated to a runway presentation featuring 36 standout looks from LILANZ’s Spring Summer 2025 collection. The collection, known for its refined minimalism and innovative tailoring, highlighted the brand’s evolution into a full lifestyle label.
Following the luncheon, attendees proceeded to the new 2,885 sq. ft. boutique for the official ribbon-cutting ceremony.
The event was officiated by Mr. Wang Jun Hong, Executive Director and Vice President of LILANZ; Mr. Chao Liang, Vice President of LILANZ; Mr. Jianfeng Liu, Managing Director for Southeast Asia; and Mr. Yeap Chin Chong, Head of Tenancy Management at Resorts World Genting. They were joined by Malaysian celebrities Aiman Hakim, Azrel Ismail, Adam Lee, Danny Koo, Daler Yusuf, Iyzdham Ang Kim Hwa, Ezaidi Aziz, and Alvin Tiew for a commemorative photo session, after which guests were invited to explore the store and shop the latest collection.
Capping off the celebration, LILANZ surprised visitors with a dynamic fashion spectacle at the heart of SkyAvenue. Models showcased key pieces from the Spring Summer 2025 line, surrounded by towering LED screens displaying LILANZ-branded visuals, captivating the crowd and marking a memorable debut for the brand in Malaysia.
The new flagship store offers a curated selection of LILANZ’s smart wear, urban casual, and performance pieces, catering to the cosmopolitan man seeking versatile and sophisticated wardrobe options.
Visit the LILANZ Flagship Store at Lot No. T2A-30 & 31, Level T2A, SkyAvenue, Resorts World Genting, 69000 Pahang, Malaysia.
Read also: LILANZ Makes Global Debut in Malaysia, Redefining Business Casual with Elegant Minimalism
