Lee Zii Jia Fronts Braun Büffel’s LEGACY-135 Limited Edition Timepiece Campaign

Malaysia’s No.1 men’s singles shuttler, Lee Zii Jia, has been chosen to front Braun Büffel’s new timepiece campaign that celebrates the Spirit of Achievement. The national athlete now sports an unprecedented new look as the brand elevates the national role model to now, a fashion icon.

“Lee Zii Jia represents the exact symbol of boldness and style with his talent in the sports field. He’s an inspiration to many young athletes. With his charisma and drive to succeed, he was the right person with the ultimate embodiment of Spirit of Achievement.” said Creative Director of Braun Büffel, Datin Sri Linda Chen.

For its 135th Anniversary milestone, Braun Büffel embarks on a bold mission to ignite the Spirit Of Achievement with a Limited Edition Timepiece line-up curated for bold achievers – #BeBoldWithBraunBuffel.

A symbol of redefining oneself and personal achievement, LEGACY-135 comprises 4 unique designs with 2 types of movements in chronograph and automatic respectively. LEGACY-135 is hand-assembled with precision using 316L stainless steel, Scratch-resistant Sapphire Crystal and Super Luminous glow for the index & hands.

This collector’s item will only be available in a limited quantity of 135 units per design with laser etching on its stainless steel case displaying the number of each uniquely owned piece (eg. “N°1/135”). This is homage to Braun Büffel’s 135 years of exquisite leather craftsmanship since 1887.

Some features of LEGACY-135:

  • Limited Edition Laser Etching on each piece
  • 316L Stainless Steel case (Low Carbon Composition stainless steel)
  • Scratch-resistant Sapphire Crystal with Anti-Reflection
  • Super Luminous Index & Hands
  • 10 ATM/100 metres water resistant (suitable for swimming/snorkelling)
  • Available in 40mm or 43mm diameter cases

Enjoy special prices when you pre-order between 13-27 October 2022:

  • LEGACY-135 Stainless Steel – Pre-order Price: RM2,999 (Retail Price: RM3,599)
  • LEGACY-135 Obsidian Black – Pre-order Price: RM2,799 (Retail Price: RM3,399)
  • LEGACY-135 Rose Gold – Pre-order Price: RM2,699 (Retail Price: RM3,299)
  • LEGACY-135 Emerald Green – Pre-order Price: RM2,499 (Retail Price: RM3,099)

These Limited Edition Timepieces will be displayed in selected Braun Büffel boutiques at Pavilion KL, The Gardens, KLCC, 1 Utama, Sunway Pyramid, Gurney Plaza, Penang and Mid Valley Southkey, Johor. LEGACY-135 will be launching at The Gardens Mall, Kuala Lumpur on 4 November 2022.

Read also: Braun Büffel Unveils New Store Concept At IOI City Mall II