Braun Büffel Unveils New Store Concept At IOI City Mall II

Braun Büffel unveils the brand’s new store design concept at IOI City Mall, Phase 2. Through artistry and nature, the elegantly futuristic aesthetic redefines Braun Büffel’s retail environment into an immersive and compelling experience.

The mood within the store is one of the first in a series of conceptual spaces entitled ‘Distorted Nature’. Conceived somewhere between a gallery and a laboratory, the store called for a concept with the visual impact to draw shoppers into the store to experiment with human interest taking precedence over design intention.

The centerpiece of the space is an abstract interpretation of a moss-covered tree sprouting from the floor through to the ceiling like an experiment growing in a sci-fi lab.

To celebrate IOI City Mall II store reopening, Braun Büffel is offering an RM80 welcome e-voucher for all shoppers. A special craftsman station has been made available from 15 – 18 September in the new store to provide leather embossing and photobooth service.

The Braun Büffel IOI CIty Mall II store is 1,527 square feet in size and is located at G-228 on the Ground Floor.

Read also: Braun Büffel Defines the Art of Juxtaposition with its Fall/Winter 2022 Collection