A big name in the toy industry, Hot Wheels has been at the forefront of the game for over 50 years. Their die-cast cars and buildable racing tracks have changed the meaning of fast for generations of children and adults alike. Today, the PUMA x Hot Wheels collaboration honors the ongoing reinvention of toys, style, and culture – with three exclusive iterations of the PUMA RS- X inspired b y three of Hot Wheels most iconic cars.
With legendary toy cars reimagined in the all-new RS-X silhouette, the collection
features three exciting iterations in the RS-X Toys range. RS-X TOYS Hot Wheels 16 dates back to the “Original Sweet 16” – the first collection of Hot Wheels die-cast toy cars which were touted as the most influential cars of their time. Dropping in PUMA Royal – PUMA Black, the sneakers feature clear transparent rubber outsole with the Hot Wheels graphics on the reverse side.
Paying tribute to the toy car that was created 50 years ago, the RS-X TOYS Hot Wheels Camaro takes cues from the ’68 Camaro custom edition. An ode to the life-size replica built in 2018, these sneakers drop in Vibrant Orange – PUMA Black colorway. The RS-X TOYS Hot Wheels Bone Shaker reinterprets the famous casting launched in 2006. A nod to the anniversary Black & Gold Rodger Dodger die-cast car, these kicks are decked in PUMA Black while the Formstripe and quarter features PUMA Gold and laces are intertwined with gold threads.
The bulky sneakers are powered with PUMA’s patented RS technology on the midsole. Decked in mesh, textile and leather overlays on the upper, the Hot Wheels logo is prominently embossed on the outsole and the heel, with RS-X branding appearing on the tongue and RS PUMA branding on the molded sockliner.
Drawing inspiration from the 80’s classic Running System (RS) line, PUMA has created the all-new RS-X extreme reinvention silhouette, based on – extreme reinvention – inspired by sport but made for the street. With its bulky design, bold color palette and material mixes, RS-X Toys celebrates collectibles in and beyond the sneaker culture.
Completing the pack with a wide range of apparel, the collection includes PUMA x Hot Wheels T7 Track Pants and Jacket with customized T7 insert that ties back to the iconic Hot Wheels cars and tees with PUMA x Hot Wheels graphic and woven label.
The PUMA x Hot Wheels collection drops on 1st January 2019 in PUMA KLCC and PUMA Sunway Pyramid with the footwear retailing for RM610.