H&M’s latest Men’s and Divided summer collaboration with SmileyWorld brings out the fun and positivity of the instantly recognisable SmileyWorld icons. Commemorating their 50th anniversary, SmileyWorld icons are printed onto a range of urban beach life and skatepark inspired clothes, shoes and accessories.
The collections feature tie-dye sets, printed co-ord sets, varsity jacket, t-shirt and jeans. With a vibrant colour palette mixed with neutrals that brings the magic of summer to life, the terry towelling is also perfect for warmer weather. The collections are also made using more sustainable materials, such as recycled cotton and recycled polyester.
The SmileyWorld x H&M collection is now available in selected stores, as well as online at hm.com.