Leading health and beauty retailer, Guardian Malaysia and Ariani, a top-selling premium headscarf brand have collaborated on an exclusive “Lebaran Edition” headscarves for Ramadan and Hari Raya.
The partnership is a first of its kind and offers four “Blooming Flowers” designs inspired by Malaysia’s own flora: Essential Basic Shawl (Plain), Blush Printed Square (Square), Blooming Printed Shawl (Shawl), and the Florescence Premium Shawl; crafted out of lightweight and breathable fabrics. With chic details and on-trend colours, the scarves are made to evoke three core elements – exclusivity, demeanour, and contemporary.
Available exclusively in Guardian Malaysia, the Guardian x Ariani “Lebaran Edition” scarves can be purchased from May 1st to June 27th at half the recommended retail prices ranging from RM29.90 to RM89.90.
Speaking at the launch yesterday, Ms. Anna Hull, Merchandise Director of Guardian Health And Beauty Sdn Bhd, said: “We are rolling out the specially designed items, just before the holy month of Ramadan, to ensure our customers can get their hands on these delightful, quality scarves and shawls in time for the Hari Raya celebrations.
On the rationale for the collaboration with Ariani, Anna said: “Though Guardian Malaysia is primarily a health and beauty brand, we have made it our policy to put our customers first, always. In planning for Ramadan and Hari Raya, we believe our customers would love to own some of the nicest headscarves they can find in this country; and more importantly, at prices that are real value for money.”
“There is no minimum purchase requirement. A customer only needs to purchase an item from one of our many participating brands to be entitled to purchase any of the headscarves. Even if you do not get one for yourself, they make delightful gifts anytime for the female gender,” she added.
Datin Farah Haryani, Marketing Director of Ariani, giving an insight into the partnership and exclusive designs, said: “The notion of beauty from within through the use of the products in Guardian stores is now further enhanced with the donning of the Ariani headscarves, all of which are available for grab under one roof!”
PURCHASE WITH PURCHASE MECHANICS:
For every purchase of one participating brand, the customer is entitled to buy one scarf per design. In other words, the customer is entitled to buy a total of four scarves, i.e. one of each design. The customer who buys products from two participating brands, is entitled to buy two scarves per design.
Among the main participating brands are: Dermo Expertise, Maybelline, Pantene, Safi and
For full details and more information, please visit guardian.com.my.