Forever 21 Celebrates Individuality And Diversity With #WeAreForever Pre-Fall 2017 Campaign

Fashion is all about individuality and self-expression, and Forever 21 new collection showcases trendy pieces fitting for those who want to embrace their own unique colours. For Pre-Fall 2017, the authority on the latest trends and must-have styles chose to honour individuality and inclusivity with a campaign titled #WeAreForever featuring a diverse set of global influencers from the fields of music, film, fashion and philanthropy.

“We are proud to launch our Pre-Fall campaign, it represents who our brand is and shows how fashion is vehicle for self-expression,” says Linda Chang, Forever 21 Vice President of Merchandising. “We aimed to portray a wide array of influencers that are representative of our diverse customer base.”

R&B singer Khalid, hip-hop artist Leaf, philanthropist and LemonAID Warriors founder Lulu Cerone, model, actress and social media star Elizabeth Wheeland and kids style maven Zooey of Zooey in the City channelled all sorts of styles from sport, rocker, grunge, romantic to street in the new campaign.

Modern, daring and urban, separates such as crop tops, logo tees, sheer ruffle adorned blouses, slinky slip dresses and velvet and silk camisoles are made for fun pairings with bottoms like houndstooth skirt, corduroy shorts and button-down denim skirt. The quintessential moto jacket gets hard-edged with studs and then there’s the statement accessories such as rose-colored sunglasses, gold hoop earrings, beanies, studded belts, metallic booties and more.

Men’s collection sees classics being revamped with pops of colour and eye-catching details which include two-tone denim and track jackets, tie-dye sweaters, camouflage print jackets and velvet hoodies. Staples for kids like graphic tees, patched denim jackets and tank dresses are a must-have for the little ones’ everyday ensemble.

Philanthropist and LemonAID Warriors founder Lulu Cerone
R&B singer Khalid
Model, actress and social media star Elizabeth Wheeland
Hip-hop artist Leaf
Kids style maven Zooey of Zooey in the City

Key pieces from Forever 21 Pre-Fall 2017 Collection


The Forever 21 Pre-Fall Collection launches locally in stores on Friday, 28th July 2017. Visit Forever 21 official website, Facebook and Instagram for more info.

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