FILA LOVE:ALL Unites Southeast Asia’s Creatives at Malaysia Launch with KIIRAS

FILA Malaysia lit up Sunway Pyramid with the launch of its bold new collection, FILA LOVE:ALL, a celebration of pure joy, inclusivity, and fearless self-expression. Drawing in a sea of fans, the event reached its crescendo with the special appearance of KIIRAS, the new K-pop girl group fronted by Malaysia’s own Lingling.

Inspired by tennis where every match begins with “love”, FILA LOVE:ALL redefines sport beyond competition. It’s a canvas for creativity, culture, and play — captured beautifully through collaborations with Southeast Asia’s rising artists: MonKiddo (Malaysia), Bao Viet (Vietnam), and MIWD (Thailand). Their whimsical characters — SoSo, Linh, and MM — brought life to the collection’s core message: “0 Rules, Just Play”.

Adding their own spin, KIIRAS members shared personal styling tips from the collection, embodying its playful energy both on and off the stage. “LOVE:ALL feels personal to us. It’s about having fun, being yourself, and celebrating what makes each of us unique,” said Lingling.

Guests immersed themselves in the LOVE:ALL universe through interactive art stations, customised keychains, photo booths, and exclusive artist meet-and-greets. Every touchpoint was designed to spark joy and self-expression — the very essence of the collection.

The FILA LOVE:ALL collection is now available at all official FILA stores nationwide and online. Follow @fila.malaysia for more.

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