Ballet may whisper elegance, but FILA’s new Echappe VC V2 speaks volumes — with grace, grit, and unapologetic edge.
In an era where women are rewriting the rules of femininity, FILA steps forward with a collection that celebrates all sides of womanhood — soft yet strong, delicate yet daring. The FILA Echappe VC V2 Collection, launched this week in Kuala Lumpur, is more than just footwear — it’s a movement.
Taking cues from balletcore’s fluid lines and gorpcore’s utilitarian toughness, the Echappe VC V2 lands right where performance meets poise. Designed for movement and made for style, the sneakers come in classic Grey, timeless Black, and earthy Beige — three versatile hues that echo the season’s tone of grounded femininity.
A sleek Velcro strap wraps around the foot like a modern-day ribbon, while the bold outsole and breathable Ortholite insole ensure that comfort never takes a backseat to confidence. Whether you’re commuting, creating, or claiming your space, these kicks are made to move with you.
Leading the campaign is none other than Mimi Lana, whose presence radiates the very spirit of the collection: “strong, graceful and beautifully real.” In her own words, “True style is about showing up fully as yourself. The Echappe VC V2 gives me that freedom — to move, to express, and to own my space.”
As the face of the campaign, Mimi brings the concept of Grace with Attitude to life — not just with her look, but with her message of empowerment and authenticity.
Held in the heart of Kuala Lumpur, the launch event turned heads with its charming details — from a life-sized rotating music box photobooth to custom accessory workshops and pastel-hued gelato stations inspired by the collection’s palette. Influencers like Arina Nasirudin, Suzanne Lay, Belle Lim, and Nana Bebu shared their styling tips and heartfelt takes on the new drop.
The FILA Echappe VC V2 is now available in official stores at Sunway Pyramid, Pavilion KL, IOI City Mall, Pavilion Damansara Heights, and online via FILA Malaysia’s official website.
Follow @filasoutheastasia and @fila.malaysia to keep up with all things FILA, and don’t forget to tag your looks with #FILA #FILAMY #FILASEA #EchappeVCV2.
Read also: FILA Launches the Bold & Beautiful Echappe VC V2 + Game Challenge You Won’t Want to Miss!
