FILA is turning heads once again with the launch of its Echappe LX collection in two striking new colourways — Mocha and Olive, joining the already popular Choco and Cream editions. The unveiling took place at the Blue Atrium, Sunway Pyramid, in a futuristic showcase designed to embody the campaign theme “Bold Moves, Into the Outland”.
The event spotlighted the energy of Malaysia’s new-generation stars, with Gen1es’ Elyn and rising local boy group ALPHA taking centre stage. Their appearances brought an extra edge of excitement, blending fashion, music, and youth culture into one dynamic celebration.
Elyn, member of the fairy-girl group Gen1es, said the new collection reflected her motto of bold, adventurous fashion:
“The new Echappe LX is so versatile — perfect for both casual and bold looks. The colourways really let your personality shine.”
Representing ALPHA, member Daniel Sher echoed the sentiment:
“Style is about movement and confidence. The Echappe LX captures that fearless energy, whether we’re on stage or off it.”
Visitors at the FILA Echappe LX pop-up embarked on an immersive journey across six interactive zones, from The Gate to The Cache, discovering bold sneaker fits, personalised keepsakes, and rewards along the way. Early shoppers also scored exclusive FILA goodies and vouchers, making the event a can’t-miss for sneakerheads and style enthusiasts alike.
Now available at official FILA stores including Pavilion KL, Sunway Pyramid, and Mid Valley Southkey, as well as online, the new FILA Echappe LX is made for urban explorers who live boldly and dress fearlessly.
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