Martine Rose, the renowned British designer, makes her debut as guest creative director for Clarks with the “Coming Up Roses” collection. This subversive yet comfortable line, presented at her Spring/Summer 2024 runway show, is now brought to life through a unique campaign.
Photographed by Sharna Osbourne, the Coming Up Roses campaign playfully captures the ultimate comfort of the collection. Inspired by 1980s Clarks advertising, the campaign features models lounging in retro bedrooms, showcasing the shoes in a cozy and familiar setting.
The campaign features the full Coming Up Roses offering, where Rose reimagines four iconic Clarks silhouettes: The Oxford, The Loafer, The Sandal, and the Torhill Hi. Drawing inspiration from artist Erwin Wurm’s “Convertible Fat Cars”, the shoes boast bold, “squidgy” proportions while retaining their classic flair.
Made from 100% recycled nylon fabric uppers with breathable leather linings, the shoes come in various striking colourways: brazen pink, brown and green snake-effect, alongside oxblood and black. Additionally, the hero models feature moulded footbed supports for ultimate comfort.
The Coming Up Roses collection is available exclusively at Clarks, The Exchange TRX and online on Clarks.my starting February 16th.
Read also: Clarks Collaborates with Daiyan Trisha for the New Spring/Summer 2023 Collection
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