This holiday season, Coach steps confidently into the spotlight with its new global campaign, “The Gift for New Adventures”. Rooted in the brand’s enduring belief in the Courage to Be Real, the campaign captures the emotional spark that comes with new beginnings. Starring a vibrant cast that includes Elle Fanning, Charles Melton, Kōki, SOYEON, Griff and Ravyn Lenae, the campaign showcases the many ways Coach accompanies—and inspires—individual journeys.
Through beautifully shot vignettes by photographer and director Dan Beleiu, Coach positions its iconic bags as trusted companions for the adventures ahead. Whether rediscovering a forgotten passion, taking time for self-reflection, or creating joyful new memories with loved ones, the Tabby, Empire, Brooklyn, Mott Messenger, Teri, and Nolita bags take centre stage as symbols of confidence and expression. Paired with tactile winter-ready pieces—from shearling puffers and Teddy coats to the beloved Soho Sneaker—the campaign reflects Coach’s warm yet modern take on holiday style.
Bringing the holiday magic even closer to home, Coach is rolling out a trio of festive pop-ups across Malaysia, each crafted to immerse visitors in a whimsical winter experience. Inspired by an enchanted forest, the pop-ups awaken the senses with the scent of pine, the crunch of snow underfoot and playful woodland creatures peeking from unexpected corners.
From now until 4 January 2026, visitors can explore these pop-ups at The Gardens Mall, The Exchange TRX, and Genting Highlands Premium Outlets. Weekday guests who follow @coachseasia can redeem a complimentary holiday Polaroid, while weekends bring exclusive giveaways—from puffy stickers and wrapping paper to café vouchers and a surprise grand prize. Over at Genting Highlands Premium Outlets, the charming Coach Coffee Shop adds an extra dose of seasonal cheer.
This year, Coach invites Malaysia to embrace the joy of discovery, both in style and in spirit. Step into the world of “The Gift for New Adventures,” and let the celebrations begin.
All images are courtesy of Coach Malaysia.
Read also: Burberry’s Festive Magic: London Charm, Star-Studded Guests & Holiday Gifting 2025
