Burberry Chief Creative and Chief Executive Officer Christopher Bailey hosted an event recently at the brand’s global 121 Regent Street flagship store, in the heart of London. The event celebrated the craftsmanship behind the brand’s iconic products, and kicked off a month of in-store bespoke experiences and personalisation services, launching over the London Collections Men weekend.

Burberry celebrates craftsmanship and personalisation at its 121 Regent Street flagship_009

Burberry celebrates craftsmanship and personalisation at its 121 Regent Street flagship_005Burberry celebrates craftsmanship and personalisation at its 121 Regent Street flagship_003Burberry celebrates craftsmanship and personalisation at its 121 Regent Street flagship_006Over 600 guests attended the event including British artist Luke Edward Hall, Burberry models Callum Turner, Suki Waterhouse, Clara Paget, Hayett McCarthy, Eliza Fairbanks, Neelam Gill, Liam Gardner, Toby Huntington-Whiteley, George Barnett, Tom Hughes, Todd Dorigo and many more.