Bath & Body Works, the global leader in fragrance and body care, is celebrating two major milestones this year: its 35th anniversary worldwide and 10th anniversary in Malaysia. To mark the occasion, the brand has launched a spectacular immersive showcase in Kuala Lumpur at The Exchange TRX, Centre Court, running from 3 to 14 September 2025.
Patrons can step into a fragrance wonderland featuring interactive installations, Instagram-worthy décor, and playful experiences. Visitors will also enjoy exclusive anniversary promotions, including a limited-edition tote bag with patches for a minimum spend of RM280, a hand cream and charm with purchases of RM150, and even a complimentary birthday cupcake with any purchase.
The centerpiece of the celebration is Gingham, Bath & Body Works’ most iconic fragrance, known for its fresh notes of blue freesia, sweet clementine, and soft violet petals. Alongside Gingham, the showcase highlights customer favorites like Into The Night, A Thousand Wishes, Sweetest Song, Champagne Toast, and the debut of the colorful Colour Run candle collection.
“We are thrilled to be celebrating this incredible milestone, and we owe it all to our amazing customers,” said Matthew Gregg, General Manager of Bath & Body Works, Southeast Asia, Hong Kong and Australia. “Every step of our journey has been inspired by the people who love our fragrances, and we can’t wait to keep creating new scents and experiences that bring joy to their everyday moments.”
The anniversary celebration not only reinforces Bath & Body Works’ legacy of blending ergonomic innovation with indulgent fragrances, but also highlights its strong connection with Malaysian fans who have embraced the brand for a decade.
The Bath & Body Works 35th Anniversary Showcase runs until 14 September 2025 at TRX Kuala Lumpur, open daily from 10am to 10pm.
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