Bath & Body Works Illuminates Radiance with Luminous Fragrance

As we embrace the Year of the Dragon, Bath & Body Works beckons us to radiate our shine with their latest enchanting fragrance, Luminous. Radiant, rich, and luxe, this captivating scent officially graces stores nationwide and the online realm as of today.

With the launch of Luminous, Bath & Body Works is rallying its customers to be a part of the ‘Share Your Shine’ campaign. Aiming to make the world brighter and happier through the power of fragrance, customers are encouraged to share their radiant moments with Luminous by using #ShareYourShine and tagging on social media.

Bath & Body Works launches. the new Luminous range at its CNY pop-up at Sunway Pyramid last week

Crafted by master perfumer David Apel, Luminous is a joyful celebration of modern femininity. Brilliant, sensual, and exquisitely nuanced, the fragrance is designed to evoke feelings of warmth, levity, and elegance. It’s a manifestation of authenticity and living fully.

The fragrance blends three luxe notes for a decadent experience:

  • Ruby currant offers a new take on the dark red berry note.
  • Gilded iris introduces an in-demand luxurious ingredient.
  • Praline amber provides a warm, gourmand trail that lingers.

Available in 30 products, ranging from RM16 to RM339, Luminous is an affordable luxury that caters to various preferences. From the classic Eau de Parfum to innovative products like the Dual-Ended Perfume Rollerball and Lip Gloss, Bath & Body Works ensures a diverse range to suit every taste. The packaging, as elegant as the fragrance itself, makes it a perfect choice for gifting or a personal indulgence to refresh your fragrance collection for the Chinese New Year season.

Explore Luminous in Bath & Body Works stores nationwide and online at

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