Under Armour Launches Its First Running Shoe for Women: the UA Flow Synchronicity

Under Armour is pushing the run category forward through a laser focus on providing products that deliver superior performance and innovation to meet the needs of UA Run consumers, specifically female athletes. With that, the brand designed using revolutionary UA Flow technology and consumer insights, a pair of shoes that fit, support and complement the natural shape of a woman’s foot, the new UA Flow Synchronicity.

Traditional women’s running shoes often derive from a men’s-designed shoe made smaller to fit the female foot. This means running shoes often lack the flexibility, fit, and arch support women need. UA Flow Synchronicity is the brand’s solution to this consumer need – built by HER, for HER and empowering HER Form, Her Speed and HER Rhythm on HER journey to compete.

UA Flow Synchronicity was created for women, by women. Inspired by their female athletes, an all-female UA design team decided to change the narrative in the running footwear industry; building a women’s specific shoe from scratch. Integrating data and consumer insights from women who ran in a series of prototypes, the design team began with a new approach in addressing fit: holistic and multi-layered.

Focuses on securing the heel and supporting the arc, the UA Flow Synchronicity comes with the flexible micro knit upper that is and moves with every stride. The heel-to-toe foot-conforming design is tailored for the cushioning women need, and provides immediate comfort and support to enhance her running experience. UA Flow Synchronicity is lighter than traditional running shoes thanks to signature UA Flow technology that also provides traction without a heavy, traditional rubber outsole or adhesives.

UA Flow is the lightest midsole technology in UA’s current running lineup, bringing unparalleled lightweight cushioning and long-lasting technology to the run category. The foam has naturally sticky traction, so traditional bulky overlays of the past aren’t needed. UA Flow optimised ground feel, offering runners great energy return, amazing consistency and reliable durability that keep you reaching for your new favourite pair run after run!

The all-new UA Women’s Synchronicity (RM549.00) is now available in all Under Armour Brand Houses nationwide and https://www.underarmour.com.my/.

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