Last week, Oakley launched the new Kokoro Collection designed by renowned artist Meguru Yamaguchi, created to inspire and unite athletes of all abilities through a shared Love of Sport. To celebrate the launch, Oakley is making a $200,000 donation to support the COVID-19 Solidarity Response Fund for the World Health Organization (WHO), sharing the love to support their global work in helping countries prevent, detect, and respond to the COVID-19 pandemic.
Oakley tapped Tokyo-born, Brooklyn-based artist Meguru Yamaguchi to design the collection because of his unique style that pushes the possibilities of art, gesture and form, by creating “sculptural paintings.”
“When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results,” said Meguru.
According to Ben Goss, Oakley Global Marketing Director, the Kokoro Collection celebrates how a universal love of sport can unify our community, and Oakley is proud to offer their support to the World Health Organization which is addressing the global pandemic with passion and precision.
The Kokoro Collection launches with Flak® 2.0 XL, Radar® EV Path®, Radarlock® Asia Fit, Flak 2.0 Asia Fit, Sutro, Frogskins®, Frogskins Asia Fit, EVZeroTMBlades, Flight Jacket, Jawbreaker and Airbrake® MX goggles. All pieces from the collection come equipped with Oakley’s leading Prizm Lens Technology, designed to enhance color and contrast so athletes can see more detail.
For more information on the Oakley Kokomo Collection, visit Oakley.com.