“We are a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer”
adidas has entered into an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. James Harden begins the long-term deal with adidas which includes an exclusive signature collection, product design collaboration and marketing involvement beginning October 1st this year.
“We are a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer,” said Chris Grancio, Global Basketball General Manager for adidas. “We have a lot of energy in basketball right now and James takes that momentum to a whole new level.”
To begin the partnership, James Harden will play a leading role in adidas’ global brand campaign which will coincide with the start of the NBA season. He will play a critical role with adidas to create and develop on-and-off-court signature footwear and apparel collections as well as marketing plans. The partnership also includes Harden traveling on extensive brand tours in Europe and Asia.
With the signing of Harden, adidas continues its momentum of partnering with the most talented and influential players in basketball including two-time NBA All-Stars Damian Lillard of the Portland Trailblazers, John Wall of the Washington Wizards, ‘2011 NBA Most Valuable Player’ Derrick Rose of the Chicago Bulls, and ‘Rookie of the Year’ Andrew Wiggins of the Minnesota Timberwolves.