adidas Running recently released the evolved AlphaBOUNCE Beyond, a silhouette built to enable athletes to break beyond their potential and experience limitless performance. Fusing progressive design, leading functionality and aesthetics, the silhouette is designed for athletes who dominate the game and use running as a training tool to become the best on the field.

adidas_AlphaBOUNCE_Gareth Bale (05)

Engineered for power, speed and conditioning, the AlphaBOUNCE Beyond incorporates adidas’ most innovative technologies and materials which combine to provide three key benefits for athletes: fit, feel and transition.

To celebrate this and challenge the Alpha athlete to incorporate more running into their training to gain a competitive edge, adidas Running has created the ‘Run The Game’ campaign, featuring star-studded athletes including Real Madrid football player Gareth Bale, tennis world number 1 and 2018 Australian Open champion Caroline Wozniacki, three-time US All-Star team basketball player Damian Lillard, Houston Rockets basketballer James Harden and All Blacks fly-half Beauden Barrett.

Gareth Bale
Gareth Bale

The AlphaBOUNCE Beyond has a MRRP of MYR450, and is available NOW at and in adidas Sports Performance Suria KLCC, Pavilion KL and The Gardens Mall from 5 April 2018.

Read also: adidas Releases Evolved UltraBOOST X Silhouettes With All-New Primeknit Construction