Couture glamour met contemporary fashion in Kuala Lumpur as ELIE SAAB and H&M celebrated their highly anticipated collaboration with an exclusive Southeast Asia preview on 19 October. Set against the lush surroundings of The Estate on Federal Hill, the evening offered a first look at a collection designed to bring the couturier’s signature elegance to a wider audience.
The guest list was equally captivating. Thailand’s Tul Pakorn joined Malaysian celebrities Anna Jobling, Eyka Farhana, Scha Alyahya and Juwei Teoh, alongside Philippine celebrities Kylie Verzosa, Michelle Marquez Dee and Bela Padilla. Fashion personalities from Singapore and Vietnam also gathered for the occasion.
The collection brings ELIE SAAB’s signature red-carpet glamour into a more accessible wardrobe. Intricate embellishments, refined tailoring and statement silhouettes lend a sense of occasion to the wardrobe, spanning ready-to-wear, eveningwear and accessories. The result strikes a balance between the designer’s celebrated glamour and the versatility of contemporary dressing.
Guests enjoyed an exclusive first look and early shopping access before the public launch. Soul singer Elvira Arul set the mood with a captivating live performance, followed by a DJ set by Julia Amin against Kuala Lumpur’s glittering skyline.
The ELIE SAAB x H&M collection officially launched on 22 October 2026, online and at selected stores across Southeast Asia. At the time of writing, the collection was almost sold out online, reflecting the anticipation surrounding this designer collaboration.
Still hoping to find your favourite piece? Visit H&M Malaysia for collection updates and in-store availability.
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