TRESemmé Malaysia turned heads at Sunway Pyramid with the launch of TRESemmé Silk Press, its first-ever heatless straightening treatment, promising up to 100 hours of silky, straight-looking hair.
Held from 14 to 18 October 2026, The Silk Press Experience brought beauty and innovation together in an immersive showcase. Guests explored the science behind the new range, discovered its four-step haircare routine and tried an interactive AI Hair Analysis station to visualise their very own Silk Press look.
The secret behind the sleek is Amino Press [20] Technology. This innovative formula works to gradually realign hair cuticles, leaving hair looking smoother, straighter and silkier — all without reaching for a heat styling tool.
And there’s science behind the shine. In a study cited by TRESemmé, 96% of users noticed visibly smoother, sleeker hair, while straightening results improved by up to 35% after four weeks of use. A promising new way to achieve that freshly styled look, minus the heat.
The four-step line-up features a Pre-Wash Treatment Ampoule, Smoothing Sulfate-Free Shampoo, Sculpting Hair Mask and Finisher Serum. Think salon-inspired sleekness, made simple for everyday haircare.
Discover TRESemmé Silk Press, priced from RM29.90, exclusively at Watsons Malaysia stores nationwide and online.
Read also: Hair Loss Starts at the Scalp: Meet SEIKA, Japan-Inspired Hair Care for Healthier-Looking Hair
