Burberry marks this year’s Chinese Valentine’s Day with ‘Love, On Repeat’, a heartfelt campaign starring brand ambassador Zhang Jingyi and Burberry Beauty ambassador Zhang Kangle. Inspired by the romance of Qixi, the film follows two strangers whose shared passion for music blossoms into a meaningful connection, captured through a series of elegant single-take scenes.
Alongside the campaign, Burberry introduces a Qixi 2026 capsule collection featuring heart-inspired branding, seasonal pink and white hues, signature handbags, dresses and the lightweight Clapton hooded jacket. Blending modern romance with the House’s distinctive British heritage, the collection offers a fresh take on gifting and dressing for the season.
Read also: Burberry Escapes to the Countryside with Moses Martin in His Fashion Campaign Debut
