Burberry is embracing the romance of the great British road trip with ‘Escape to the Countryside’, its new Autumn 2026 campaign starring Moses Martin in his first-ever fashion campaign alongside Edie Campbell, Nora Attal and Sang Woo Kim.
Creative Director Daniel Lee reimagines the classic summer escape, following a group of friends as they trade city life for winding country roads, charming villages and the historic Deene Park estate in Northamptonshire. The campaign captures the freedom and spontaneity that have long defined British adventures.
The collection blends Burberry’s heritage with modern versatility, featuring House Check bags, cotton piqué polos, check bikinis and refined outerwear, including the men’s Leadenham trench and women’s Tillydrine coat. Soundtracked by For Hire by Moses Martin’s band, People I’ve Met, the campaign is an ode to nostalgia, friendship and the enduring appeal of countryside escapes.
For fashion lovers dreaming of a chic summer getaway, Burberry’s latest chapter proves that adventure is always in style.
