Why AXIS-Y is the Best Korean Skincare Brand for the Malaysian Community

#PamperMyGiveaway: Join AXIS-Y Community and Stand to Win Its Signature Products Worth RM460++

AXIS-Y is the moment!

The K-Beauty brand that went viral on TikTok has just launched an official Instagram account for Malaysia, and you are invited to join the community! Not just that, you also now have the chance to win AXIS-Y’s signature products that work wonders on your skin! Read on to find out more.

Since their founding in 2019, AXIS-Y has won over communities in Asia, Europe and USA with their effective use of natural ingredients for all their products.

Now, AXIS-Y celebrates yet another milestone in their skincare journey with the launch of @axisy_malaysia, the official AXIS-Y Malaysia Instagram account that will be especially for the Malaysian community.

@axisy_malaysia will be AXIS-Y’s connection from Korea to Malaysia, featuring personalised content to give appreciation to the Malaysian community’s support.

We’re hoping for tons of giveaways and localised 5.5 Community Days!

You might be familiar with AXIS-Y already as we’ve mentioned their products effectiveness before on this site.

Read here:
Mugwort Pore Clarifying Wash Off Pack
Spot The Difference Blemish Treatment

Dr. Lim Ing Kien, better known as Dr. Ingky, the renowned aesthetic dermatologist who has 333.2K followers and 3.2M likes on TikTok and 104K followers on Instagram, has also mentioned the effectiveness of the ingredients in AXIS-Y products in his videos several times.

Here, he goes into detail about the benefits of Heartleaf extract found in AXIS-Y’s Heartleaf Calming Cream for soothing irritated, dry, and dehydrated skin.

And here, he breaks down the ingredients of AXIS-Y’s Spot The Difference Blemish Treatment and why it’s a great way to treat pimples without benzoyl peroxide.

So, it’s no surprise that AXIS-Y is so well-received by Malaysians and K-Beauty fans worldwide.

Read on as we share our take on AXIS-Y and why the brand wins fans over in a heartbeat…

#1 Real Talk Between Brand and Customer

It’s not every day that you see a brand having genuine back-and-forth with their community. But AXIS-Y does exactly that, and the brand has enjoyed interacting with their community since day one.

Looking at their website and socials, it’s clear that AXIS-Y enjoys interacting with their community. They foster an inclusive and free-spirited community where members are treated like collaborators whose suggestions influence the brand’s adjustments and product line.

It’s not uncommon to see AXIS-Y creating products in response to what their community needs.

Like their viral Mugwort Pore Clarifying Wash Off Pack, for instance, which was developed during the lockdown to support relaxation and self-care at home.

Mugwort Pore Clarifying Wash Off Pack 
with Azuki Bean Granules.

And of course, their Spot The Difference Blemish Treatment. Created after their community shared their struggles with self-confidence due to acne-prone skin.

Spot The Difference Blemish Treatment contains healing ceramides to help restore the skin barrier.

#2 Skincare that Understands Climate & Community

AXIS-Y recognises that skincare needs to be more personalised thanks to external factors like lifestyle, environment and climate.

This is why so many AXIS-Y products work. Their products don’t just treat the problem, it also tries to understand the cause. AXIS-Y thinks about how their community’s environments affect the skin and adjusts their products to suit.

And yes, that includes hot and humid climates like ours 😎

AXIS-Y “6-1-1” Series: Formulated to address a skin concern 
personal to the AXIS-Y community.

The tropical weather in Malaysia isn’t particularly friendly on sensitive or acne-prone skin. BUT while we cannot control the heat, the skincare we use can offer protection and healing from an acne breakout.

AXIS-Y understands this and uses a “6-1-1 Advanced Formula™” to fortify their products.

Their empowered formula — which is used for ALL products in the series — combines 6 base ingredients, 1 core ingredient, and 1 effective technology into one potent product that tackles a specific skin concern. Be it acne, dark spots, uneven skin tone or irritated skin.

And of course, none of the ingredients used are harmful. AXIS-Y only sources clean and natural ingredients for their products.

(Right) Mask Now Glow Later Duo Set featured in Allure Magazine Korea; (left) Dark Spot Correcting Glow Serum rated as Top 15 Best Serums For Treating Acne Scars on Harper’s Bazaar Indonesia.

#3 Made with Natural, Skin-Loving Ingredients 

Those who are new to AXIS-Y are often surprised by how natural and effective the products are. The amount of good stuff AXIS-Y packs into their products is beyond impressive!

The high-grade skincare is made from natural, skin-loving ingredients — of plant origin, mostly. Combined with their “6-1-1” formulation, each product is a rich, infused blend of at least six different nutrient-filled ingredients.

New Skin Resolution Gel Mask is made with Heartleaf, Mugwort, Fig, 
Yam Root, Centella Asiatica, Allantoin, and Niacinamide.

A careful look at the ingredient list shows how intentional AXIS-Y is at selecting each of their products’ formulas. Each ingredient chosen plays a role in the formula whether it is improving, protecting or repairing the skin. Together, they work to improve troubled skin effectively.

Here are a few key ingredients we were delighted to spot in their products…

  • Mugwort: A traditional Korean medicinal herb with a number of skin benefits including soothing, calming and antioxidant properties.
  • Heartleaf: The extract of a flowering plant that is capable of healing, hydrating and protecting the skin all at once.
  • Tea Tree: Nature’s Number #1 pimple medicine. Nuff said.
  • AHA/BHA: Exfoliants that dissolve dirt and sebum in your pores, keeping them clear.
  • Niacinamide (5%): Vitamin B3, it strengthens the skin barrier while protecting the skin from environmental stressors.
  • Ceramides: Heals and restores the skin’s barrier, great for acne-prone skin!

#4 An Inclusive Skin Solution that Cares About the Earth

AXIS-Y is beyond clean beauty, cruelty-free and vegan. Their products are thoughtfully made with natural, skin-loving ingredients, with NO paraben, artificial oil, mineral oil, artificial fragrance and colours. And just when you think it doesn’t get better, it does: AXIS-Y also formulates their products in a way that is safe not only for the skin but for our environment as well. One example is their Complete No-Stress Physical Sunscreen’s formula that is made only with reef-safe ingredients to prevent damaging our coral reefs.

And the best part? AXIS-Y is halal-certified! All their products have been certified Halal by Korea Halal Authority – which means they are safe for use by our Muslim friends!

They’ve also created a beauty community that’s connected and always inspiring the other. They’re inclusive, warm, sincere, and always supportive of their community members.

And now you know…

It isn’t just the products that make AXIS-Y a great brand to follow. It’s the way they carry themselves and their community with sincerity that inspires people to care about them in return.

We can’t wait to see how AXIS-Y grows in the future. In fact, they are already working on something pretty interesting: A beauty line co-developed with their community called “AXIS-Y & Me”.

If that sounds interesting, check out the link for more.

And don’t forget to follow them on @axisy_malaysia and @axisy_official.

And of course, their website: www.axis-y.com.


In celebration of the launch of AXIS-Y Malsaysia’s official Instagram account, this K-Beauty brand will be giving away 4 sets of its signature products – which worth approximately RM460 in total – to our supportive followers and readers.

AXIS-Y products to be won include – Spot The Difference Blemish Treatment, Dark Spot Correcting Glow Serum, Complete No-Stress Physical Sunscreen, Mugwort Pore Clarifying Wash Off Pack, New Skin Resolution Gel Mask and Mask Now Glow Later Duo Set – which are produced with only natural, skin-loving ingredients, FREE of paraben, artificial oil, mineral oil, artificial fragrance and colouring. AND the best part is they’re Halal-certified!

How to win it? It’s easy. Just read on to find out.

This giveaway contest will run from March 7th through March 13th, 2022 on our Instagram account and Facebook page. Four (4) lucky winners will be picked randomly from the qualified entries. All you have to do is follow the steps below!

1. Instagram:

    • Follow @axisy_malaysia and @pamper.my;
    • Like and share the giveaway post to your Instagram story and tag @axisy_malaysia and @pamper.my (make sure your instagram account is made public so we can see your sharing); and
    • Tell us “Which AXIS-Y products you would like to try and why?” – write your answer in the comment section and tag two (2) friends.

2. Facebook:

    • Like and follow AXIS-Y Official Facebook page and Pamper.My Facebook page;
    • Like and share the giveaway post to your Facebook account with hashtags #AXISYMYxPamperMY and #PamperMyGiveaway in the caption (make sure your Facebook account is made public so we can see your sharing); and
    • Tell us “Which AXIS-Y products you would like to try and why?” – write your answer in the comment section and tag two (2) friends.
    • p/s: For better chance of winning, follow @axisy_malaysia and @pamper.my on instagram and include your instagram username in the comment section.

*** Make sure your Facebook or instagram account is made public ***
*** Genuine and supportive followers stand a better chance of winning ***

Terms & conditions:

  • Closing date: end at 11.59pm on March 13th, 2022.
  • Open to all Malaysian and foreigners residing in Malaysia aged 16 and above.
  • Winners are required to provide their details (name, NRIC, mobile no., email & residing address) for the prizes arrangement purpose.
  • Any incomplete and incorrect submissions received will be rendered null and void.
  • Winners will be announced on Pamper.My Facebook page and Instagram account and the winners are required to contact Pamper.My within a certain timeframe.
  • Prizes may not be exchanged for cash and are not transferable to another person.
  • This giveaway is not associated with Facebook, Instagram and YouTube in any way.
  • All decisions made by Pamper.My are final and no complaints will be entertained.
  • Pamper.My reserves the right to amend the contest rules, terms and conditions or terminate the contest at its sole and absolute discretion.

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