Sulwhasoo Reimagines Ginseng Spa Legacy with Immersive Pop-Up Experience

Korean Luxury skincare brand Sulwhasoo is celebrating its rich heritage of ginseng research with the launch of the INSAMJANG Ginseng Spa Pop-Up at Centre Court Mid Valley Megamall KL, running from April 16th to 21st, 2024.

This pop-up experience marks a revitalization of Insamjang, a legendary spa from the early 20th century renowned for its luxurious use of ginseng. Sulwhasoo draws upon its 60-year dedication to ginseng research to offer a unique experience that bridges traditional wisdom with cutting-edge skincare technology.

Guests at the INSAMJANG Ginseng Spa Pop-Up can embark on a captivating journey through four distinct zones:

1. Ginseng Heritage

Delve into Sulwhasoo’s 60-year dedication to ginseng research, uncovering the science behind its potent effects. Guests can also receive personalized skin analyses for a deeper understanding of their individual skincare needs.

2. Art of Ginseng

Explore the world of Sulwhasoo’s innovative Ginseng technology firsthand. Discover the diverse benefits and intricacies of ginseng-infused products within this dedicated zone.

3. Ginseng Rituals

Embark on a pampering experience with specially curated ginseng rituals. These treatments purify the skin, activate its natural potential, and promote a healthy, radiant glow.

4. Meet Sulwhamon

Encounter Sulwhamon, the enchanting ginseng fairy, born in 1932. This captivating creation, adorned with ginseng roots, leaves, and berries, embodies the transformative power of nature and serves as the guardian of ginseng. Developed in collaboration with Grove, Sulwhamon adds a touch of whimsy to the pop-up experience, bridging tradition with a modern reinterpretation. Through timeless stories, Sulwhamon engages guests and transcends generations.

The INSAMJANG Ginseng Spa Pop-Up offers a unique opportunity to explore the timeless power of ginseng and discover the future of Sulwhasoo’s innovative skincare solutions. Visit the pop-up at Mid Valley Megamall KL (Centre Court) from April 16th to 21st, 2024, and embark on a journey of ginseng-infused rejuvenation.

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