Shine Like a Dragon this Chinese New Year with Cetaphil’s 3-Step Glow Up

Embracing the festive spirit of Chinese New Year, Cetaphil, the leading dermatological skincare brand, unveils its vibrant campaign, “Shine Like a Dragon”. This initiative invites Malaysians to achieve healthy and radiant skin through a simple and effective “Skin-plicity” routine in preparation for the upcoming Dragon Year festivities.

The heart of the campaign lies in the 3-Step routine – Cleanse, Moisturise, and Protect, featuring three distinct product ranges: Cetaphil Core, Cetaphil Bright Healthy Radiance, and Cetaphil Optimal Hydration. This comprehensive routine caters to different skin types and concerns, promising a luminous complexion for all, including those with sensitive skin.

Adding excitement to the campaign, Cetaphil collaborates with renowned MY radio announcers – Jack Lim, Mei Yan, and Emely Poon – in their first-ever Chinese New Year music video. The video, accompanied by a catchy jingle, not only captures the festive atmosphere but also imparts skin health knowledge in an entertaining manner.

To further engage consumers, the radio trio will make special appearances at partnering pharmacies, offering firsthand knowledge about Cetaphil’s products. Fans can meet them at various locations from 22 January to 2 February 2024.

In the spirit of festivity, Cetaphil introduces the Buy & Win Contest, providing shoppers a chance to win exciting prizes such as a trip to Korea, a Gold Bar, and Shopping Cash Vouchers. The contest runs from today until 28 February 2024, allowing those who purchase a minimum of RM88 worth of Cetaphil products to participate.

For more information on the “Shine Like a Dragon” campaign and the Buy & Win Contest, visit Cetaphil’s official website at

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