Last week, Lancôme had announced Neelofa as the first Southeast Asia (SEA) Regional Ambassador in an unprecedented step for the French luxury beauty house, making her also the first Malaysian to represent the brand on a regional stage. The actress, entrepreneur, and TV host’s appointment marks a significant milestone in connecting the brand’s iconic joie de vivre heritage in a diverse, sophisticated landscape of modern beauty.
“I am deeply honoured to be working with Lancôme under this new capacity, as I believe it is important to have our stories, heritage, and shared experiences on a regional scale especially during these times. I look forward to connecting with women all over the region in having these conversations, and in sharing this journey of beauty, happiness and love,” said Neelofa.
A universal beauty that is the embodiment of feminine strength, independence, and determination, Neelofa will be representing all three key categories; skincare, makeup, and fragrance across Malaysia, Singapore, Indonesia, and Thailand markets. Neelofa will also be featured in Lancôme’s first ever Eid campaign in 2021.
“Neelofa is emblematic of the charismatic Lancôme woman whose outer beauty is a reflection of her inner happiness. This is the perfect synergy between the brand’s 85-year-old heritage, the #1 serum in Asia that is Advanced Génifique; and the star – Neelofa. Here, icon meets icon meets icon,” said Lancome’s Brand General Manager, Angeline Foo.
Neelofa’s appointment was made on a Facebook countdown announcement, and also saw the launch of the #LiveYourStrength campaign, which empowers women to come out stronger through these challenging times.
In sharing the momentous appointment and to inspire Malaysians to step out with skin confidence, along with a more resilient and brighter outlook in embracing the new normal together, Lancôme will be rolling out the #MYStrongerSkin campaign where 10,000 complimentary 7-day trial kits containing its signature Advanced Génifique serum along with a 7- day series of beauty and well-being routine challenges will be made available through the Lancôme website between now and October 31, 2020 to encourage a stronger, beautiful mind along with healthier, radiant and youthful skin.