K-pop sensation and GOT7’s charismatic leader, Jay B, brought star power and a healthy dose of skincare wisdom to Malaysia as he joined La Roche-Posay in launching its latest innovation: the Anthelios UVMune 400 Anti-Dark-Spots Fluid SPF 50+. With Malaysia’s intense UV index pushing record highs year-round, the timing couldn’t be more perfect.
Fans lit up Mid Valley Megamall as Jay B made a special appearance at the launch event, sharing how life under hot stage lights and beach vacations made him realise the importance of sunscreen beyond sunburn prevention. “Long-wave UVA rays can pass through windows or reflect off surfaces—and I started noticing small dark spots appearing,” he said. “Now, sunscreen is my daily must-have, and I trust formulas that don’t compromise on performance.”
Engineered for Malaysia’s Harsh UV Climate
The new Anthelios UVMune 400 is a powerhouse that addresses two major concerns: extreme UVA protection and hyperpigmentation correction. Developed specifically for environments like Malaysia’s—with daily UV index readings often reaching 14 or 15—the formula introduces two patented breakthroughs:
- MEXORYL 400: A decade in the making, this cutting-edge UV filter defends against the longest UVA wavelengths (380–400 nm), which are responsible for 60% of photo-ageing.
- Melasyl: A L’Oréal-patented active that helps prevent and correct dark spots by intercepting melanin precursors before they affect the skin.
Dermatologist Dato’ Dr Noor Zalmy Azizan emphasised the importance of going beyond just SPF numbers. “UVA exposure is deeply ageing and often invisible. Products like Anthelios UVMune 400 are essential for truly effective photo-protection, especially in Southeast Asia.”
Pair It, Protect It, Perfect It
For those struggling with uneven skin tone or hyperpigmentation, La Roche-Posay recommends pairing this sunscreen with the Mela B3 Serum for maximum results. The combination helps shield by day and visibly fade spots overnight.
The fluid formula is lightweight, non-comedogenic, water/sweat/sand-resistant, and leaves no white cast, making it ideal for all skin tones and daily wear under makeup. Anti-eye-migration tech also means no stinging—just smooth, invisible protection.
Whether you’re under the sun or on your screen, don’t let UVA sneak up on you. Discover the full Anthelios UVMune 400 range now at leading pharmacies and online at www.laroche-posay.com.my.
Read also: La Roche-Posay Unveils New MELA B3 Range With Melasyl Molecule to Combat Hyperpigmentation
