Homegrown Circular Beauty Brand R+B Launches Sustainable Skincare Range Made Using Repurposed Coffee Grounds

A homegrown beauty brand, R+B – which stands for Repurpose and Beauty – launches a range of skincare products designed to meet the demands of consumers looking for effective, natural, and eco-friendly products. R+B is a newcomer in the local skincare industry, but it’s determined to create a future where consumers can easily attain skincare that benefits the well-being of individuals and the environment.

Founded in 2021 with the goal of making beautiful skin accessible without compromising our health or the planet, R+B’s range of skincare solutions embodies circular beauty —making them a perfect choice for conscious consumers. Their products incorporate sustainability throughout their value chain and are derived from plant-based ingredients that are vegan and cruelty-free.

“We want to empower our customers to make informed, sustainable decisions regarding their choice of skincare. The products from R+B are natural and reasonably priced, making it accessible to all. We believe that beauty should not come at a cost to the environment or your wallet,” said Co-Founder Irene Lim.

R+B’s skincare range focuses on utilising repurposed coffee grounds as its key component.

As Malaysia’s first circular beauty brand, R+B’s skincare range focuses on utilising repurposed coffee grounds as its key component, along with other natural ingredients. Coffee grounds are rich in nutrients, vitamins and antioxidants, making them a valuable resource.

R+B’s premier collection features five products – all of which contain repurposed coffee grounds as their core ingredient. These include the Deep Cleansing Face Gel, Exfoliating Face Scrub, Revitalising Face Moisturiser, Anti-Cellulite Body Scrub, and Anti-Cellulite Body Cream.

Deep Cleansing Face Gel

R+B’s Deep Cleansing Face Gel (120ml) incorporates lemongrass into its coffee mixture to protect the skin from pollution and detoxify and remove impurities for cleaner and clearer skin.

Exfoliating Face Scrub

R+B’s Exfoliating face scrub (60ml) is power-packed with natural exfoliants and turmeric to promote skin regeneration and brighten dull-looking skin resulting in healthier and glowing skin.

R+B’s Revitalising Face Moisturiser (60ml) stands out thanks to the unique use of Myrothamnus Flabellifolia, also known as the Resurrection Plant. This miracle plant originates from South Africa and undergoes extraction in Switzerland. The plant’s essence is scientifically proven to speed up the renewal of skin cells, strengthen the skin barrier against pollution, even out and brighten skin tone, as well as revive the skin for more than 48 hours with just one application.

Anti-Cellulite Body Scrub

R+B’s Anti-Cellulite Body Scrub (70ml) is rich in antioxidants and contains coffee, orange and grapefruit oil. Orange oil promotes collagen production and helps enhance the skin’s overall texture. When morphed together, these ingredients help detoxify skin and reduce water retention.

Anti-Cellulite Body Cream

R+B’s Anti-Cellulite Body Cream (120ml) contains orange, coconut, and cinnamon oil, which aids collagen production, stimulates the lymphatic system, improves circulation, and revives one’s skin tone.

Also, R+B has a return, refill, reuse, and repeat policy to reduce waste. Consumers can return the empty jars and bottles using the packaging they received during their initial purchase, and receive RM20 in your registered account with the brand.

Furthermore, staying true to its philosophy of adding value to the community, R+B will donate 10% of every purchase made to Non-Government Organisations (NGOs) such as 4X4 Relief Malaysia who dedicates time and resources for indigenous natives (Orang Asli) in Malaysia, and Animal Projects & Environmental Education (APE Malaysia) for their “Restore Our Amazing Rainforest” (ROAR) project to restore landscapes that have been degraded through deforestation.

Anyone who sign up an account on R+B’s official website will enjoy a RM10 discount for their first purchase. For more information, visit rnbgbeauty.com or drop an email to hello@rnbgbeauty.com, or keep a lookout on the following R+B’s social media platforms for more updates:

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