Shiseido Asia Pacific Debuts its First Digital Ambassador “SHI” on Lazada

As part of its 150th anniversary celebrations, Shiseido Asia Pacific debuts its first digital ambassador partner, SHI, through an exclusive “Beautify the Future” campaign with e-commerce platform Lazada in Southeast Asia.

As a passionate advocate for gender equality and women’s empowerment, SHI will encourage consumers to create a better future of beauty by sharing the message of diversity and inclusivity, inspiring confidence, positivity, and wellness in people everywhere. Under this initiative, Shiseido has partnered with NGOs such as Daughters of Tomorrow, Care International and WOMEN:girls to fund programmes in the areas of achieving financial independence and mentoring opportunities. A portion of the sale proceeds will be directly donated to these NGOs with a purchase made on Shiseido, NARS, Issey Miyake, Narciso Rodriguez and Anessa on LazMall.

Featuring Shiseido’s five exciting portfolio of brands available exclusively on LazMall, including Shiseido, NARS, Issey Miyake, Narciso Rodriguez and Anessa, this campaign runs across six markets in Southeast Asia – Singapore, Malaysia, Indonesia, Philippines, Thailand and Vietnam. Consumers can shop for good on the brands’ Flagship Store on LazMall while supporting their favourite Shiseido products to create a better future through beauty.

The online campaign also features exclusive super saver deals and bestsellers across Shiseido’s multi brands on a dedicated campaign page on Lazada starting from 1 – 14 October. Consumers will also be introduced to Shiseido’s story and learn more about SHI through this campaign site as they shop on LazMall.

Together with Lazada, Shiseido will be offering the following exclusive deals and discounts to shoppers during this campaign period:

  • Shiseido: Grab your favorite skin cares with Shiseido with up to 61% savings with additional 10pc gifts worth up to RM473. Be the first 150th customers to get additional gifts.
  • Nars: Nars best offer in celebration of 150th anniversary with total of 6 event exclusive sets, additional gifts with purchase and savings up to 37% exclusively on Lazada.
  • Issey Miyake & Narciso Rodriguez: Celebrating our 150th theme with exclusive RM150, RM215 and RM315 offerings, a vary of gift sets, additional store vouchers and gifts with
    purchase awaits you.
  • Anessa: Shop with Anessa as we celebrate our 150th anniversary. Receive 4pcs gifts worth RM108 with savings up to 44%. Early bird gets additional gifts!

Furthermore, consumers will receive an exclusive limited-edition trial kit worth RM163 as a gift-with-purchase when they spend RM250 or more through the official Shiseido Flagship Store on LazMall.

GWP – limited-edition trial kit worth RM163

Don’t miss these exciting deals available exclusively on the Shiseido Flagship Store on LazMall.

Read also: SHISEIDO Launches “From Life Comes Beauty” Campaign to Celebrate Its 150th Anniversary