Lancôme launched the Idôle Le Parfum in Malaysia with a star-studded party in Kuala Lumpur last week. The Idôle, a fragrance for women of a new era, is a musky chypre floral fragrance that is both delicate and high-impact, comfortable and powerful, while exuding a scent that captures a sensation of purity with an aura of confidence and femininity to conquer the world.
In honouring the quest to feminine freedom, the launch of Idôle featured Daiyan Trisha, local face of Lancôme Idôle Le Parfum and Malaysian Friend of Lancôme brand partner, Neelofa, former Lancôme Southeast Asia ambassador, and Friends of Lancôme Malaysia to celebrate the new parfum while allowing them to feel empowered every step of the way to #BeYourOwnIdole.
Lancôme Idôle Le Parfum opens with a refreshing scent of Bergamot Italy Essence Pear Accord, capturing the magic and ambition of the women of today. Creating a note consistent with the flower, both verdant and tender, fresh and voluptuous, four exceptional ingredients – Clean & Glow Accord, Isparta Rose Petal Essence crafted for Lancôme, Centifolia Rose Absolute from Grasse Rose Water and India Jasmine Grandiflorum Super Infusion crafted for Lancôme––sit at the heart of the fragrance. A trace of Indonesia Patchouli Heart Essence Texas Cedar Fraction Essence Muscs and Madagascar Vanilla Premium Extract concludes Idôle in full elegance.
Idôle is the slimmest bottle in the world to date at just 15mm thick. Available in several refillable formats to reduce environmental impact, the Idôle bottle is a symbol of conquering feminine freedom.
Lancôme Idôle Le Parfum has been available from 1st October in-stores at Lancôme boutiques and major departmental stores, as well as online at lancome.com.my, Lancôme Facebook Shop, Lazada.
- Lancôme Idôle Le Parfum (25ml) – RM300
- Lancôme Idôle Le Parfum (50ml) – RM420
- Lancôme Idôle Le Parfum (100ml) – RM610