Lancôme is celebrating strength like never before with the #StrongerInsideOut campaign from now till 30th September 2022. The campaign focuses on strengthening the skin barrier, layer by layer and is centered around the best-selling Advanced Génifique Youth Serum, the ultimate eye and lash serum, Advanced Génifique Yeux Light Pearl and the eye care essential, Advanced Génifique Eye Cream.
#StrongerInsideOut is also featured on social media as 50 female industry leaders, ranging from singer and actress Daiyan Trisha to Francis Luhong, Miss Universe Malaysia 2020 and many more handpicked content creators creatively share their stories of strength. To commemorate the Advanced Génifique campaign, on 24th August 2022, Lancôme launched its first immersive Beauty Tech Flagship in Southeast Asia on Orchard Road, Singapore graced by Tiffany Young of Girls’ Generation.
Customers can experience #StrongerInsideOut firsthand at two on-ground outpost locations:
- Suria KLCC (AS-G Ground Floor): 26 Aug – 4 Sep 2022
- Mid Valley Megamall (Centre Court, Ground Floor): 5 – 11 Sep 2022
Get a closer look at the iconic Advanced Génifique and speak to Lancôme’s Beauty Advisors to get to know the products more in-depth and find out which products work best for you. Shoppers will be able to try Lancôme’s NEW Pro Radiance Booster service to improve skin’s youthful radiance.
Gain access to curated promotional sets and stand a chance to win exclusive gifts from the Spin & Win available with every purchase. New members receive instant membership and an additional 2-piece gift worth RM83. Shoppers will also be able to walk away with a 3-Day FREE trial kit redeemable from Lancôme’s sampling machine at the following locations:
- Suria KLCC vending machine (Level 1, near Ben’s): 26 Aug – 16 Sep 2022
- Mid Valley vending machine (two locations): Ground Floor, North Escalato – 26 Aug – 14 Sep 2022; and Ground Floor, Centre Court (during outpost) – 5 – 11 Sep 2022.
In conjunction with the campaign, customers can look forward to a variety of exclusive promotions & sets, available for sale at both the KLCC and Mid Valley concourses, all physical Lancôme boutiques, lancome.com.my and through Lancôme’s Facebook shop.
Mid Valley Megamall Exclusive
Enjoy a complimentary personalised advanced skin analysis with Lancôme’s Skin Screen Technology. Lancôme’s cutting-edge technology that combinestri-polar light technology, artificial intelligence, and advanced algorithms means that the Skin Screen machine is capable of measuring 13 skin clinical parameters, with exclusive parameters like hydration and firmness. With the Skin Screen technology combined with a skincare questionnaire, shoppers will receive a tailored skincare routine to determine what their skin really needs in just a mere 20 minutes.
Customers will also receive a personalized engraving service with purchase of any Lancôme products.
For the first time ever, Lancôme will be conducting a Facebook Livestream directly from Mid Valley’s concourse on 7th September 2022 (Wednesday) at 8:30PM with hosts Sachie Amira and Natalie Chai. The Facebook Livestream will feature exclusive giveaways up for grabs for 6 lucky winners, to both online and offline viewers. Stay tuned to Lancôme’s Facebook page for further details.