YSL Beauty turned up the shine in Malaysia’s capital with the highly anticipated YSL Loveshine Love Game Pop-Up, now lighting up the main entrance of Pavilion Kuala Lumpur until 20 July 2025. A perfect fusion of high-fashion beauty and immersive experience, the pop-up launch delivered everything the brand promises – boldness, brilliance, and next-level beauty.
Opening night saw a luminous gathering of over 300 guests, including some of Malaysia’s hottest celebrities and digital darlings. Meerqeen, YSL Beauty’s Malaysian Brand Ambassador, led the red carpet charge, joined by Angel Chai (DOLLA), Eyka Farhana, Midnight Fusic, Jane Lau, and more—all glowing in head-to-toe YSL glam.
Yong, Shu Sen, Felicia Lee
The pop-up is impossible to miss! Patrons will get caught by a larger-than-life replica of the iconic YSL Loveshine Plumping Lip Oil Gloss, complete with its sleek silver cap and the signature Cassandra logo. Inside, beauty enthusiasts journeyed through multi-sensory discovery zones, interactive makeup playgrounds, and photo-perfect corners, each dedicated to showcasing the plumping lip oil that’s gone viral for its mirror-shine finish and nourishing formula.
The evening kicked off with pyrotechnics and star power as Catherine Lian (YSL Malaysia-Singapore Marketing Director), Lovell Ho (Pavilion Group), Dato’ Joyce Yap (Pavilion KL CEO), Ricardo Schmidt (L’Oréal Luxe GM), and Tomas Hruska (L’Oréal Malaysia-Singapore MD) joined Meerqeen on stage for the official launch.
As the night pulsed on, DJs Jovynn and Aidaho of Cherrybomb electrified the atmosphere, spinning live sets that perfectly matched the brand’s youthful, edgy spirit.
Running from 7 to 20 July 2025, the YSL Loveshine Love Game Pop-Up invites everyone to “Gloss Up, Game On” — where every visit ends with a special surprise. Guests who pre-register at this link are eligible to receive an exclusive discovery gift, available daily while stocks last.
YSL Loveshine Love Game Pop-Up
7 July – 20 July 2025
10.00 a.m. – 10.00 p.m.
Main Entrance Promo B, Pavilion Kuala Lumpur
Read also: YSL Beauty’s LOVESHINE Factory: A Celebration of Self-Expression
