SK-II’s New GenOptics Airy UV Cream & CC Primer: Your Pathway to All-Day Radiant Skin

SK-II, the luxury skincare brand synonymous with transformative beauty, has just launched a revolutionary new duo in its best-selling GenOptics line: the GenOptics Airy UV Cream and GenOptics CC Primer. This 5-in-1 powerhouse combines sun protection, skincare, and makeup in a single, seamless step — all while delivering radiant, glowing skin.

Designed with the modern woman in mind, these new products work together to offer SPF 50+ protection, enhance your natural glow, and provide long-lasting moisture with every use. Whether you’re looking for flawless, luminous skin or need a primer that can withstand the day’s hustle, this dynamic duo promises to deliver just that — effortlessly.

With every application, the SK-II GenOptics Airy UV Cream and CC Primer leave your skin not only looking radiant but feeling revitalized. Infused with SK-II’s exclusive PITERA, the product helps to minimize oxidative stress, ensuring your skin remains hydrated and resilient. Additional ingredients such as Niacinamide enhance skin brightness, while Bisabolol calms redness and soothes irritated skin after UV exposure. Together, these components work in harmony to reveal a radiant, “Aura Skin” appearance.

What truly sets these products apart is their innovative design. The Airy UV Cream offers untinted UV protection for those who desire a quick, fuss-free application, while the CC Primer comes in two customizable shades: Beige, perfect for neutralizing redness or yellow undertones, and Rosy, ideal for brightening and highlighting the skin. No matter your skin tone, there’s a shade for everyone.

More than just a quick fix, the new GenOptics Airy UV Cream and CC Primer promise visible results over time. In just 28 days of consistent use, your skin will appear noticeably transformed, glowing from within. The products not only provide up to 8 hours of UV protection but also create a luminous finish that stays fresh throughout the day. Whether you’re facing the elements or tackling a busy workday, these new formulas ensure your skin remains radiant and protected.

The sleek, iridescent packaging, designed to reflect light like a mini lightbulb, adds a touch of luxury to your daily skincare routine, making it a must-have for your beauty arsenal.

The SK-II GenOptics Airy UV Cream and CC Primer are now available in SK-II’s concept store at Mid Valley Megamall, as well as at all counters and online. Priced at RM298 each, they are the perfect addition to your skincare routine — giving you everything you need for radiant, protected skin in one easy step.

For more information, visit sk-ii.com.

Read also: Meet the New SK-II GenOptics InfinitAura Essence: A Simpler Way to Bring Back Your Glow