This October, The Estée Lauder Companies (ELC) Malaysia is honouring Breast Cancer Awareness Month with a range of activities and initiatives, including the illumination of the iconic PETRONAS Twin Towers in pink.
In collaboration with KLCC (Holdings) Sdn Bhd (KLCCH), ELC Malaysia is committed to raising awareness about breast cancer and supporting the global breast cancer community. Throughout the month of October, ELC Malaysia will host a variety of events, including:
- KLCC Park Pink Walk: This walk on October 28th is dedicated to celebrating the strength and resilience of breast cancer survivors. Participants will enjoy a scenic stroll through KLCC Park and form a Pink Ribbon formation at the Esplanade.
- Afternoon High Tea at the Mandarin Oriental, Kuala Lumpur: This special event on October 15th will feature a delicious afternoon tea spread and a talk by a breast cancer survivor.
- Wellness community events: ELC Malaysia will also be hosting a series of events to promote breast health and wellness throughout the month.
In addition to these events, ELC Malaysia is also working with Sime Darby Automobile to provide transportation to cancer patients in remote areas. ELC Malaysia is sponsoring Build-Your-Dream electric vehicles (EVs) to transport patients to hospitals, making their treatments more accessible. Additionally, this support also allows medical officers to reach more remote areas cities that have limited healthcare access, using sponsored EVs for essential breast cancer screenings through mobile trucks.
ELC Malaysia is also encouraging its customers to support the cause by purchasing the Limited Edition Pink Ribbon Advanced Night Repair Serum (RM490/50ml) and Empowered in Pink Pure Color Lipstick Collection (RM180). All proceeds from these limited edition products will support the foundation’s mission.