#NewIn: MAKE UP FOR EVER Introduces New & Improved Aqua Resist Color Pencils & Smoky Shadows

Following the launch of its highly-anticipated Aqua line and became one of the global leaders in waterproof makeup, MAKE UP FOR EVER reinvented the AQUA range and improved it with new shades and formulation to resist to extreme conditions, to become AQUA RESIST.

The reinvention of the Aqua legacy features 2 new products – Aqua Resist Color Pencils and Aqua Resist Smoky Shadows. The new AQUA RESIST products have been tested and proven to be long lasting up to 24 hours and waterproof, smudge-proof, sweat-proof, humidity-proof and climate-proof.

The Aqua Resist Color Pencils & Smoky Shadows

The Aqua Resist Color Pencils & Smoky Shadows both offer incredible gliding textures which ensure ease-of-use and maximum blendability for an intuitive mistake-proof application and mastered results no matter what your make-up skills. They are formulated with strictly selected ingredients and approved by ophthalmologists – which are suitable for sensitive eyes and contact lense wearers.

Aqua Resist Color Pencil

Available in 10 essential shades, this eye pencil combines the color intensity of a liquid liner with the ease of use of a pencil thanks to its gel-like texture which glides effortlessly. Smudge-sweat and humidity-proof, the Aqua Resist Color Pencil passed with success endurance tests with success and is also even suitable for sensitive eyes.

Aqua Resist Smoky Shadow

This three-in-one multi-use eyeshadow stick available in 14 shades combines convenience with one stroke application for 24 hours of waterproof wear in a 100% easy to use format, which can be used as a kohl (on the waterline), as an eyeliner (upper or lower lash line) or as an eyeshadow (on the entire eyelid). The stunningly smooth and silky texture fuses instantly with the skin for an entirely weightless sensation, and its even glide delivers mistake-proof application every time.

The new Aqua Resist Color Pencils and Aqua Resist Smoky Shadows will be available in MAKE UP FOR EVER Pavillion Boutique on July 1 and Sephora Stores on July 9, 2020.