French Luxury Brand LANCEL to Land at Pavilion Kuala Lumpur This July

French luxury heritage brand LANCEL, a new addition to FJ Benjamin’s luxury portfolio, will open its flagship store in Malaysia at Pavilion Kuala Lumpur in July 2020. Located at Lot 2.04.00, Level 2, the store is spanning 258 sq.ft., featuring key Womens and Mens lines from the House. The e-commerce website will be launched simultaneously featuring over 230 key products from the latest Spring Summer 2020 collection.

Embodying the spirit of Parisian boulevards which mix work and play, the feminine and the masculine, the province and the capital, the upper class and the bourgeoisie, LANCEL has anchored a belief in luxurious pleasure through deciphering traditions and integrating progress since 1876.

Creation has presided over all LANCEL developments and follows a few driving principles: craftsmanship that brings archives and innovations together, capturing the spirit of the times with subtlety and elegance, constantly reinventing ingenious design with audacity and fantasy.


The Spring Summer 2020 collection saw Barbara Fusillo, LANCEL Creative Director, take her inspiration from the prints and posters of the 60’s, to create a colourful and fresh palette of vibrant colours: pastel, delicate colours aptly namedPollen, Nude, Snow which are disrupted with strong shades of Papaya orCassis for a summery and modern aesthetic.

LANCEL also introduces two new Women’s lines – Diane and Paname, new shapes in the Ninon family and continues to play with the iconic Premier Flirt.

LANCEL flagship store is located at Level 2, Lot 2.04.00, Pavilion Kuala Lumpur. For more information about the brand, visit

Read also: GUESS Malaysia Online Store Is Launched!