Lancôme’s Loong Collection: A Celebration of Power and Prosperity in the Year of the Dragon

Step into the Year of the Dragon with Lancôme as they turn the ordinary into the extraordinary for Chinese New Year 2024! This year, Lancôme goes beyond the norm by collaborating with London-based Chinese artist Jacky Tsai for the first-ever Chinese New Year artist collaboration.

Meet Loong, the magnificent Dragon symbolising prosperity and vitality. Created by Jacky Tsai, Lancôme draws inspiration from this legendary creature, believed to make the impossible possible. Picture the Loong rising, bringing hope, prosperity, and a sky filled with petals.

Advanced Génifique Serum
Absolue Light Cream

Kick off the New Year with Lancôme’s star products – the Limited-Edition Advanced Génifique Serum and Absolue Soft Cream. These beauty essentials promise a fresh, radiant start, now adorned in special Chinese New Year packaging.

L’Absolu Rouge Intimatte Liquid Lip

Looking for that extra flair? Lancôme introduces the NEW L’Absolu Rouge Intimatte Liquid Lip. This creamy liquid lipstick, available in six stunning shades, dresses your lips with a smooth, creamy veil, delivering a soft-blurred matte finish. Perfect for a festive and comfortable look!

Jacky Tsai weaves his magic into limited-edition sets, wrapping Lancôme’s best in specially designed gift boxes. Each box tells a unique story, blending symbols of Shanghai and Paris, East and West.

With ANY Lancôme purchase, customers can bring home Lancôme’s iconic Red Packets with the exclusive Jacky Tsai-designed Lancôme dragon – a gift enveloped with luck and prosperity (while stocks last). Available at the Lancôme Chinese New Year Podium at Pavilion Kuala Lumpur, all physical Lancôme boutiques & counters, Lancôme’s Facebook shop, and on from January 5!

Dragon Magic at Pavilion Kuala Lumpur

On January 18, Pavilion Kuala Lumpur witnessed the dazzling launch of Lancôme’s Lunar New Year podium, a breathtaking fusion of modern beauty and the rich tapestry of Chinese culture. The Lancôme Dragon Tunnel invites you on a journey of interactive stations, offering exclusive activities and limited-edition Chinese New Year products from January 12 to February 25.

Immerse yourself in the Dragon’s Trail of Legends. Capture your Lancôme moment with a polaroid, then unveil your 2024 fortune at the Fortune Wall and receive a corresponding card. Write your hopes and dreams on a wish and tie it to the Wishing Pole, letting it soar towards the heavens. Finally, delve into Lancôme’s cutting-edge Skin Screen Technology and Pro-Radiance Booster, discovering the secrets to your own radiant glow.

This immersive journey is amplified by two synchronised 3D screens, weaving a mesmerising spectacle of the Lancôme Dragon with iconic products. Witness this captivating display every evening from 7:30pm to 7:40pm, until January 31.

Don’t miss the chance to embrace the spirit of celebration with interactive activities:

  • Craft your own Lucky Charm Strap (12 – 14 January, 18 January, 26 – 28 January, 9 – 11 February, 23 – 25 February​): Customise your year’s luck with this adorable charm, available on select dates with a minimum purchase.
  • CNY Portrait (18 – 21 January, 2 – 4 February, 16 – 18 February): Get a complimentary animated portrait with a minimum spend, capturing your festive flair in vibrant style.
  • Personalise your Lancôme treasures (12 January – 25 February): Let the brand’s engraving service add a touch of magic to select products at the Pavilion KL Boutique.

Pop-Up Fun at Sephora Fahrenheit88

Don’t miss the special pop-up with Sephora from January 16 to February 5. Dive into an exciting product experiential zone, complete activities, and snag an exclusive Lancôme Paper Fan plus a 9-piece gift worth up to RM136.

Sweet Rewards & Podium Exclusives

Complete the Lancôme Dragon Tunnel experience and receive a sweet treat plus a complimentary 2-piece Auspicious Gift worth RM159. At the Pavilion podium, enjoy weekend exclusives with minimum spending on Lancôme products and engraving services (specific products may apply).

Celebrate the Lunar New Year in style with Lancôme’s blend of beauty, art, and cultural richness! Don’t miss the chance to embrace the magic of the Year of the Dragon with Lancôme’s extraordinary offerings.

Read also: Embrace Stellar Lunar Bliss with W Kuala Lumpur This Chinese New Year