Levi’s Rings in the Year of the Dragon with Fiery New Lunar New Year Collection

As we bid farewell to the Rabbit and welcome the mighty Dragon, Levi’s unleashes a dazzling Lunar New Year collection that’s pure fire, bringing a fiery wave of style and tradition!

Dragons take flight on custom leather back patches and gold-embossed Levi’s logos. Subtle nods to the mythical beast shimmer throughout the collection, from contrast stitching and gold eyelets to intricate papercut graphics.

Men can rock Gold Selvedge 501®s, sleek 512™ Slim Tapers, or the laid-back 568™ Stay Loose Carpenters. Women, flaunt your fierceness with High Rise Boyfriend jeans in Selvedge or indigo, or pair the Pleated Baggy with a matching Collarless Trucker.

Cozy up in the Knit Scarf featuring a Levi’s dragon, or top off your look with the dark-wash Denim Bucket Hat with its embroidered dragon and iconic Red Tab. Tote your essentials in style with the Denim Tote, featuring sleek red leather detailing.

Express your dragon spirit with a range of tees and tops for both men and women, all adorned with the dragon-inspired Levi’s logo. Choose from classic tees, trendy polos, and comfy hoodies.

Prices range from RM99 to RM759, and the collection will be available for purchase on Levi.com.my and in Levi’s stores nationwide starting January 2024.

Levi’s Rips Up Retail with New Flagship in The Exchange TRX!

Levi’s expands its Malaysian footprint with a new concept store, a sprawling 2,608 sq. ft. at The Exchange TRX. Step through dazzling LED portals into the brand’s NextGen Indigo experience, where vibrant multimedia on the facade sets the tone for an immersive journey. Inside, warm wood tones and inviting layouts create a comfortable retreat for shoppers.

At the heart of the store is the Levi’s® Tailor Shop, where shoppers can work with a skilled Levi’s Master Tailor to customise their favourite denim pieces. From simple alterations such as hems or tapers to chain stitching and embroidery services, the Levi’s Tailor Shop offers a full range of customisation options to create a one-of-a-kind Levi’s creation. This Tailor Shop in The Exchange TRX store is the third Tailor Shop in Klang Valley (after KLCC and The Gardens) and the fourth in Malaysia.

The store also incorporates bigger fitting rooms for better shopper’s experience, two Feature Portfolio Walls to highlight seasonal campaign/ drops, better product assortments: a mixture of core, seasonal LVC and MIJ, with limited collaborations to be available soon!

Store location: L2.89.0, The Exchange TRX Mall, Persiaran TRX, Tun Razak Exchange, 55188 Kuala Lumpur

Read also: Levi’s Launches a Youthful Collegiate Collection for Lunar New Year 2023