PUMA SS24 Chinese New Year Collection Roars with Style

Get ready to celebrate the Year of the Dragon in style with PUMA’s electrifying SS24 Chinese New Year Collection! This vibrant fusion of contemporary sportstyle and rich Tibetan heritage promises to make a statement, both on the streets and at family gatherings.


The PUMA SS24 Chinese New Year Collection boasts original apparel and footwear adorned with Tibetan symbols and ethnic patterns, seamlessly woven into PUMA’s iconic DNA. Think Tibetan-style dragons dancing around the “P” logo, intricate red embroidery, and a playful twist on classics like the T7 tracksuit and crewneck sweatshirts.

Take your first legendary step in the one-and-only BLKTOP Rider, Chinese New Year edition. These kicks are a love letter to PUMA’s ’80s running heritage, reimagined with sleek red lines and hues that shout Chinese New Year vibes. They’re modern, bold, and they’re ready to take you places.

And remember, the Year of the Dragon is all about family. PUMA’s campaign “Celebrate a Year of Be龙onging” captures this spirit with a clever play on the word “Lóng” (dragon) to highlight the importance of belonging. Imagine siblings decorating their homes with joyous cheers, all decked out in their PUMA gear – it’s a heartwarming picture of togetherness and style.

The PUMA SS24 Chinese New Year Collection lands on January 8th at JD Sports outlets, PUMA stores, and online at PUMA.com. Don’t miss your chance to join the celebration and show off your year-of-the-dragon style!

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