In a world where skincare aisles can feel overwhelming, Joi’s debut kiosk at The Gardens Mall feels like a breath of fresh air — literally and figuratively. The Malaysian clean beauty brand has officially opened its first standalone
space, inviting shoppers to experience its full range of natural, vegan, and cruelty-free products in a more personal, hands-on way.
Founded by Charlotte Chua, Joi began with one simple question: what are we really putting on our skin every day? Her journey started with creating a safe, aluminum-free deodorant during pregnancy — and that spark soon blossomed into a full-fledged movement for toxin-free, effective skincare.
At the new kiosk, you’ll find everything from the best-selling natural deodorants and gentle cleansers to the Saffron Stem Cell Barrier Repair Cream and hydroxyapatite toothpaste — each thoughtfully formulated to care for even the most sensitive skin.
“Joi has always been about making people feel good while doing good for their skin,” says Charlotte. “This kiosk lets us connect directly with our customers — and bring the heart of our brand to life.”
Clean, conscious, and proudly made in Malaysia — Joi’s arrival at The Gardens Mall marks a beautiful step forward for homegrown beauty.
Discover Joi’s full range at The Gardens Mall (LG-C3B) or online at shopjoi.com. Follow @joisocial for more clean beauty updates.
Read also: KraveBeauty Offers Eco-Friendly Skincare That’s Good for You and the Planet!
