This might just be the cutest baby shampoo advertisement ever!

This Johnson’s Baby Shampoo advertisement is guaranteed to melt even the coldest of hearts.

According to Johnson’s Baby:

“While some believe a bath is just a time to clean your baby, at the JOHNSON’S® Brand, we believe bath time is a time for more. It is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby’s senses through sight, touch, sound, and smell.

While bathing your baby, she is getting more than just clean. The touch of your hands is stimulating her senses, nurturing her mind and helping her healthy development, because you are bonding with your baby. The scent, the lather, even the tiny bubbles of a JOHNSON’S® bath are helping to enhance the experience.

Next baby bath time choose JOHNSON’S® products for a gentle baby bath wash.”